brrrand.com — brand strategy platform
A brand archetype platform: diagnostics, recommendations and generated materials.
- Client
- brrrand.com
- Duration
- 5 months
- Year
- 2023
How it grew
Before
The archetype method lived in slide decks and in the consultant's head. Every analysis was assembled by hand from scratch, and the quality depended on who happened to take it on.
After
A questionnaire on the site, automatic analysis, recommendations on colour, form and tone. Materials for the chosen archetype are generated at once, so the conversation with a client runs on a ready draft.
Next
The method is open to new types: adding an archetype leaves the working ones untouched and needs no rewriting of the analysis.
Where the line runs
A machine collects and compares well and argues with a client poorly. So the automatic analysis takes the work to a draft, and the decision stays with the consultant. The tool took the routine and left alone the part people pay for.
An analysis in ten minutes instead of a two-hour meeting
The consultant stopped being the bottleneck of the method.