Sanitaryware — two website concepts
Two website design concepts for a sanitaryware retailer: different approaches to the storefront, product choice, and first brand impression.
- Client
- Sanitaryware company
- Duration
- design concepts
- Year
- 2024
We were looking for a way to show the range, the company's level, and the logic of choice
One business, two different website voices.
What mattered
Storefront
Sanitaryware can quickly become identical cards and an endless catalog. In the concepts, we looked for a presentation where products stay clear and the brand does not disappear inside the range.
Choice
The buyer needs to understand product class, style, purpose, and purchase scenario quickly. The concepts were built around navigation, filtering, and a clear path to an order.
Image
Both versions solved the same task differently: one could be calmer and more premium, the other more direct, retail, and fast. Details will come after the project breakdown.
Current note
This was a design-concept project, not the final website build. We created two strong directions so the company could choose how to speak to buyers: through precise expertise, through a dense product storefront, or through a balance between the two.
In short
- Format
- two concepts
- Field
- sanitaryware sales
- Focus
- storefront and choice