Skip to content

Media and editorial platforms

We create websites for publishers, corporate media and knowledge bases. We plan how a piece will be prepared, read, found again and connected to future publications.

A publication has a life beyond its first day

We connect new publications to material in the archive so a reader can explore a subject more deeply and return to what has already been explained.

We plan topics, authors, search and paths between publications. The editorial team can use accumulated material in later releases and offer readers the next part of a story.

Form helps carry the thought

An article, interview, guide and long story need different rhythms. With real material, we check where sequence matters, where a reader needs to return to a definition and where an image helps reveal a detail.

This gives us the reading design and a set of editorial blocks. Authors can choose a form that fits the content while retaining the publication’s character across genres and lengths.

A good format must work in an ordinary publishing cycle

We map the path from author to publication and determine who prepares a piece, who approves it and what is checked before release.

We configure the editor, roles and media preparation around that process. We simplify frequent tasks, including generating the required image sizes. When choosing technical solutions, we consider storage, traffic and the team’s publishing time.

A publication becomes part of a living archive

  1. Preparation

    The author assembles a piece from blocks

  2. Publication

    An editor checks and releases it

  3. A new life for the piece

    Reading, search and links to other publications

Migrate the archive with links and addresses intact

If the publication already has an archive, we first decide which part to move and which formats must keep working. We check images, authors, topics, relationships and old addresses.

We agree with the editorial team on the amount of review and how to correct problems found. We verify that a saved link opens the complete piece with the right images and relationships.

Example migration check

What we checkResult
Article and its mediaText and images are in place
Author and sectionContent relationships are preserved
Old linkOpens the correct publication

The editorial team publishes independently

We prepare the first independent publications together with the people who will use the platform. Authors and editors choose formats, complete approvals and check the published piece. Their actions show which features they can use confidently and which still demand too much effort.

We explain the reasons behind the design and ways to connect material. We hand over formats, source code, access, instructions and the results of the agreed migration. The team can choose blocks for its content and prepare later publications independently.

Each new subject adds depth to the platform

After handover, the editorial team can add material, bring attention back to earlier work and propose formats for developing subjects. The team has examples and explanations to help revise the rules when needed.

We design the platform for regular publishing, comfortable reading and working with an archive that preserves accumulated knowledge.

What the work may include

  • Online publication

    News, sections and authored articles.

  • Corporate media

    Company stories and expert articles.

  • Knowledge base

    Guides, subjects and answer search.

  • Large archive

    Migrate material while preserving links and addresses.

How the work is organised

Study the editorial workflow

We examine content formats, the archive and the publishing process. We determine what readers need and which tools the editorial team needs.

From you
Examples of publications, archive structure and editorial participation
Stage outcome
Publication formats, roles and scope of archive migration

Design reading and publishing

Using real material, we design pages, search and connections between publications. We check how an editor prepares a piece for release.

From you
Material for layouts and editors’ participation
Stage outcome
Website design and process for preparing publications

Build the platform

We develop the website and editor and migrate the selected part of the archive. We check texts, images, links and page addresses.

From you
Access to the previous system and materials for migration
Stage outcome
Working platform with migrated content

Publish together

We go through the publication of a new piece with the editorial team. We refine templates, explain formatting rules and hand over access.

From you
Author, editor and material for publication
Stage outcome
Source code, access and instructions for the editorial team

What we check

  • Publishing

    We check roles, preview and release of a piece.

  • Archive migration

    We verify material, media, relationships and old addresses.

  • Accessibility

    We check reading, search and keyboard operation.

What we hand over

  • Source files and project repository
  • Access credentials and a list of external integrations
  • Update and recovery instructions
  • Documents covering rights and licences used
  • Publishing rules, a migration map and archive instructions.

What kind of website does your editorial team need?

Show us a few publications, the archive or an idea for a new media outlet. We will examine the editorial process, future formats and what matters to preserve during a move.

hello@tok.moscow@TokMoscowBot
Discuss a project

After agreeing the work

  • Sample material and archive structure
  • Editorial process and roles
  • Responsible editor and access to the source system

How would you like to get in touch?

Send an emailTell us about your project and attach any materials.hello@tok.moscowLeave a request in TelegramThe bot will ask a few questions and share your answers with the team.